William Thien

On Using Sports Personalities as Endorsements

Posted on: December 2, 2016

This is a reprint from 2015. I’m just reprinting it because I think it has a certain contemporary significance to it.

Last year one of my favorite sports personalities came clean about his use of “performance enhancing drugs.” It was a big deal in the media.

To me what was really disturbing about the episode, though, was not so much that he used steroids, or whatever he was using, but that almost immediately a regional convenience store and gasoline chain dropped its endorsement of the guy.

At first I suppose you could say, “Well, I guess he had it coming to him.”

But at the time the price of gasoline was well over $3 a gallon, closer to $4 a gallon, and it had remained at that level for several years.

It occurred to me that the convenience store chain’s move to drop their endorsement of the guy was a bit hypocritical.

Here they were raising the price of gasoline when someone sneezed in a foreign country or when the weather changed one way or the other (they used both as excuses), or when there was a tropical storm in some other part of the world, or when one single fuel truck somewhere ran off the road, or when some politician was caught for infidelity, or when some little war somewhere flared up, or when the seasons changed, or when there was a holiday and people were traveling, or when global warming was announced, then climate change, then it was determined that global warming might not happen, then only when climate change happened some times, then when baby boomers started retiring, when some volcano somewhere fired up, when it flooded somewhere, when there was a drought, when it snowed, when it rained, when the sun was shining, on cloudy days, when birds started migrating, when the birds returned, and the list goes on and on.

Here and everywhere else the gasoline station/convenience store chain was giving it pretty thoroughly to everyone up the you know what along with all of the others who sell gasoline and totally mucking up the economy, eating up everyone’s discretionary income, and THEY, yes THEY were dropping the endorsement of some guy who used performance enhancing drugs so he looked a little better on the field.

I tell you what!

Why don’t they take the ethanol out of my gasoline because that definitely doesn’t enhance the performance of my car and it is driving up the cost of food, too. Why don’t they stop adding water to the gasoline? That would help, particularly at this time of year. And take all of those varnish type solutions out of the gasoline so I can store it for a couple of years like I used to be able to do. If you ask me, America’s fuel supply could use some “performance enhancements” itself, particularly now that the price of gasoline though down recently is going right back up.

Needless to stay I stopped buying my gasoline from that convenience store chain.

Copyright © William Thien 2015, 2016.

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